Michael recently shot demo files for Adobe’s new digital specific software named “Lightroom” currently in beta stage. For this assignment Michael was asked to shoot mountain biking and freeriding, an extreme form of mountain biking involving jumping off rather large cliffs and taking big risks. We chose Moab, Utah as our location and mountain bikers Ryon Reed, Ed Strang and Kathy Parent. We shot at Bartlett Wash, the Fin near the Porcupine Rim Trail and up on the Chili Pepper trails above Moab. It was an exhausting 24 hours of shooting up at 4 AM and out till 10 PM the night before.
Adobe needed a series of exciting images for the upcoming launch of Lightroom and we got a good sampling of extremely risky mountain biking images to satisfy their needs. In all we shot over 30 GB of images in a 24 hour period! That is over 3000 images with a Nikon D2x and D200. The images will be used on the box and a few will also be included with the software as sample images as well as to demonstrate the software.
It was a pleasure working with Adobe on this project! They gave me a lot of creative freedom to come up with exciting and visually stunning images. And I feel like I am ahead of the curve having used Lightroom extensively already and having had a personal demonstration by one of the Lightroom creators. Look for my Lightroom workflow later this year.
Read the enxtended article Behind the Scenes: On assignment for Adobe Lightroom.
Michael’s recent work shot for Adobe Lightroom was chosen by the American Society of Media Photographers (ASMP) for their “Best Of” issue in the ASMP Bulletin. ASMP is the world’s largest organization for professional photographers. The bulletin is a quarterly publication for it’s members and the “Best Of” issue features the best assignments and work produced by it’s members from the last year. In addition to the interview inside, one of Michael’s images was also chosen for the cover and the full interview will appear online on the ASMP website (www.asmp.org). This is a great honor to have my work chosen for the “Best Of” issue and I must extend a huge thank you to Adobe and George Jardine for the assignment and for allowing me so much creative freedom. If you'd like to download that issue of the bulletin you can do so at the ASMP website- here is the link: http://www.asmp.org/pdfs/bulletins/2006/bestof06.pdf.